12th Mile Labs

For people who ignore their own reminders.

Yeah… we built something for that. Simple tools that help you actually follow through — without turning your life into a productivity system.

You don’t need another to-do list.

You don’t need a new system. You don’t need to feel worse about not doing the thing.

You just need the right nudge at the right time.

Software for real humans.

12th Mile Labs builds practical, human-centered tools for people with busy lives, messy schedules, and excellent intentions.

Simple by design

No complicated setup. No 14-step workflows. Just… use it.

Built for real life

Messy schedules. Low-energy days. Too many tabs open. We get it.

Actually useful

Because it meets you where you are — not where productivity blogs think you should be.

Nudge-It

The first product from 12th Mile Labs.

Meet Nudge-It.

Nudge-It hits you at the moment you’re most likely to follow through. Not earlier. Not later. Right when it matters.

No guilt. No productivity theater. No complicated system to maintain. Just a better-timed push toward action.

This is for you if…

  • You make plans… and then ignore them.
  • You set reminders… and swipe them away.
  • You start strong… and then disappear.
  • You’re tired of productivity systems that feel like a second job.

You don’t need more discipline. You need better timing.

Hi, I’m Deana.

I’ve made the plans. Built the systems. Bought the tools.

And still… ignored my own reminders like they were spam.

So I stopped trying to “fix” myself and started building something that actually works with how real people behave.

That’s how Nudge-It — and 12th Mile Labs — started.

Ready to actually follow through?

Try the first product from 12th Mile Labs.